VIDEO CONTENT MARKETING | 4 Types of Video to Market Your Business

27th April 2020
27th April 2020 SA STUDIOS NYC

Today’s blog post is all about how to use video content marketing to drive traffic to your business. Basically, how to promote your business and make more money using video. Now, video is the most engaging form of content, because it engages most of our senses. We can watch it, hear it, and even read text and graphics on video. Therefore it engages the user for a longer amount of time on your website.

81% of businesses are using video to market their business. Most consumers say that video is their favorite form of content on a website or on social media.

And Google and other search engines rank websites with video higher because they deem them as high quality content. Video is taking over the internet right now, and I want you guys to take advantage of using video in your business or in your brand or whatever you have going on. So I’m going to go through four different types of videos that you can create for your business to start driving traffic.

More and more video content is being watched now than ever before. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). 25-34 year olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females. The time spent by users in the United States watching video content weekly on a smartphone is also seen to be growing over time. Interestingly, Saudi Arabia and Turkey ranked in first place, with 95% of all their internet users watching online video content on any device during any given month.

The preference for video content is not just limited to entertainment purposes. Video extends to brands. Studies show that 54% of consumers want to see more video content from a brand or business they support

STORYTELLING VIDEOS

Storytelling videos can be absolutely fantastic for a new business that has just launched and nobody knows who you are. If you are launching your business or have an existing one. A great way to promote your business is telling your story. Why you wanted to launch this business, what this means to you, what the purpose of your business is and how you want to help people. This is not pitching your business, but actually giving people insight into who you are and start building trust between you and your potential customers or clients.

That is one way that you can infuse your story and morals in to your messaging and the way you run your business. Family may be important to you and you may attract people who have that same sense of family and doing business.  And because you shared something with them, your audience may feel connected to you on an emotional level.

I always tell my clients, that people buy purpose. They buy more into purpose than they do products. You can have mediocre coffee, but if they like your branding, and your story. They will connect with you on a deeper level.

Another way to keep storytelling going is by introducing vlogs. Let’s take the coffee shop for example, if the owner wants to start vlogging, and create a blog around what is it like to run a coffee shop. So he or she’s taking the audience through the process of buying coffee beans, the grinding of the beans in the back and what it’s like hiring people and how to pick up the decor. Infusing the storytelling element in all your videos, keeps people interested and makes them feel like they’re a part of your process and helps drive traffic to your business.

INFORMATIONAL VIDEOS

The second type of video that you can use to promote your business is informational videos. These are videos that are intended to educate. Informational videos  are excellent for service based businesses.  You’re trying to educate and share your knowledge with your target audience in this type of video. Which in return, drives traffic back to your business.

Don’t be scared that you’re giving away too much information, because there is really no such a thing. There’s so much information floating around that more than likely people can find it somewhere else. Informational videos also position you as a subject matter expert and help you build trust with your audience.

DEMONSTRATION VIDEOS

Demonstration videos are different from information videos, in that they show your audience how to do something as opposed to informational videos that simply them tell them how to do it. Demonstration videos are very powerful for certain niches, like cooking, art, anything that’s extremely visual that you can walk your viewer through the process. Lots of cooking channels have demonstration videos.

TESTIMONIAL VIDEOS

You’ve probably read something out there that says, testimonial videos are not that important. I’ll have to respectfully disagree. Testimonial videos are very useful because they are the proof that whatever you’re doing in your business works.  And your audience wants to know what the end results look like.  We are living in a results driven world. If you have a course or some sort of service based business, or even a product.

Having reviews and testimonial videos on your website or on your social media are a powerful way to pique people’s interest because you’re starting with the results. And now they can work backwards and reverse engineer and figure out what part of your business they actually want to invest in.

VIDEO CONTENT MARKETING STRATEGY

Its important not to feel overwhelmed, or that you are giving away too much information. You have to put out content in order to have people want to invest in your business. And video is an amazing way to do that. It’s not the only way you can do that, but it is a great way to drive traffic to your business. Any of these four video content marketing strategies will work for you if you implement them consistently. Additionally, feel free to combine a little bit of the engaging and storytelling elements, with informational and educational content.

Users are seeing videos increasingly on every platform. Whether it’s on blogs, Instagram ads or simply YouTube, they are expecting more video content. Videos are a consumers’ favorite type of content to see from a brand on social media (Animoto, 2018). Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. This statistic alone shows how videos are getting popular with the passage of time. With video becoming a great influence on consumer decisions, it comes as no surprise that Instagram is on track to become the fastest-growing platform which uses video content to drive purchases.

If this content has been helpful and you would like to share your thoughts. Please feel free to leave a comment or to learn more on how we can help your business create more engaging video content here.

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